Shawn Gossman

Grow Your Media Brand

Audience isn’t everything – but without it, your media brand can’t thrive.

If you built your foundation, it’s time to get visible.

This page is your guide to growing an audience that actually cares – one email, post, subscriber, and community thread at a time.

You don’t need to go viral. You just need to connect, consistently.

Grow Your Brand

What You’ll Learn on This Page:

How to grow your audience without having to pay a lot of money.

Where to focus your time: SEO, newsletters, social media, or community.

The difference between passive followers and active fans.

Simple, free and low-cost strategies that actually work.

My Latest Blog Posts About Growing Your Media Brand

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Tools I Recommend for Getting Started:

DISCLAIMER: Many of these links are affiliate links. I’ll earn a commission if you use them to buy something. However, these links will NOT impact your price.

  • WordPress (blogging software)
  • DIVI (theme)
  • Yoast SEO (plugin)
  • Jetpack Services (plugin suite)
  • Grammarly (Editing)
  • Tube Buddy (Tools)
  • VidIQ (Tools)
  • Opus Pro (AI Video Tool)
  • GoPro (Video Camera)
  • DaVinci Resolve (Editing Software)
  • RODE (Microphones)
  • Mail Chimp (Platform)
  • Kit (Platform)
  • Circle (Platform)
  • Mighty Networks (Platform)
  • Slack (Platform)
  • Discord (Platform)
  • XenForo (Platform)
  • Invision (Platform)
  • vBulletin (Platform)
  • Todoist (Organizing)
  • ChatGPT (AI Assistance)
  • Buffer (Social Media Scheduling)

The Growth Loop (and Why It Matters)

Growing a media brand isn’t about doing everything – it’s about creating a repeatable system:

  1. Publish value
  2. Share it smartly
  3. Talk to your audience
  4. Track what works
  5. Repeat and improve

You don’t need to post daily. You need to post intentionally.

Need help growing your audience?

I offer brand audits, strategic planning sessions, and private coaching.

Copyright © 2025 Shawn Gossman.