Shawn Gossman

Build Your Media Brand

Start strong. Start simple. Start with the right foundation.

If you want to turn your ideas into something real – a blog, a newsletter, a YouTube channel, an online community, or even a full-blown brand – this is where you begin.

This page is your starting point for building a media brand from scratch, even if you’re juggling a day job, stuck on your niche, or unsure what platform to focus on first.

Build Your Brand

What You’ll Learn on This Page:

How to choose the right niche (without boxing yourself in).

What kind of media brand fits you best.

What tools you actually need to get started.

First steps to go from “just an idea” to your first post, video, or subscriber.

My Latest Blog Posts About Building Your Media Brand

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Tools I Recommend for Getting Started:

DISCLAIMER: Many of these links are affiliate links. I’ll earn a commission if you use them to buy something. However, these links will NOT impact your price.

  • WordPress (blogging software)
  • DIVI (theme)
  • Yoast SEO (plugin)
  • Jetpack Services (plugin suite)
  • Grammarly (Editing)
  • Tube Buddy (Tools)
  • VidIQ (Tools)
  • Opus Pro (AI Video Tool)
  • GoPro (Video Camera)
  • DaVinci Resolve (Editing Software)
  • RODE (Microphones)
  • Mail Chimp (Platform)
  • Kit (Platform)
  • Circle (Platform)
  • Mighty Networks (Platform)
  • Slack (Platform)
  • Discord (Platform)
  • XenForo (Platform)
  • Invision (Platform)
  • vBulletin (Platform)
  • Todoist (Organizing)
  • ChatGPT (AI Assistance)
  • Buffer (Social Media Scheduling)

Still Figuring It Out?

That’s okay – most people are.

Start messy. Take imperfect action.

Pick one thing to build around. The rest will follow.

If you’re stuck, head back to the Start Here page or join my newsletter for biweekly tips and behind-the-scenes insights.

Want help building your brand from scratch?

Work with me for strategy calls, audits, and coaching options.

Copyright © 2025 Shawn Gossman.