Behind the Brand: How I’m Building Outdoor Media Brands from Scratch
Real lessons, strategies, and honest insights from someone building blogs, newsletters, online communities, and creator brands – one piece at a time.
What You’ll Get if You Subscribe:
- How I’m building and monetizing my outdoor media brands (without burnout or BS)
- Tips, experiments, and behind-the-scenes breakdowns I don’t share anywhere else
- Ideas you can apply to your own blog, newsletter, community, or passion project
- No fluff. Just real, actionable value – twice a month, delivered to your inbox
Who this Newsletter is for:
- Outdoor creators and media brand founders starting from scratch
- Passionate outdoorsy people struggling to pick the right niche
- Builders of outdoor blogs, newsletter, online communities, and brands
- Anyone who wants to turn outdoor content into something real
- Niches: Hiking, Cycling, Trail Running, Equestrian, OHV, Fishing, Kayaking, and More!
My Promise:
No spam. No hype. Just real-world strategy from someone doing the work and passionate about the work at that.
Subscribe For More
Subscribe to my FREE newsletter to get biweekly behind-the-scenes of what’s working and what’s not and outdoor media brand tips that I’m not sharing anywhere else but this newsletter.
I’m Shawn Gossman. If you ever wanted to build an outdoor blog, newsletter, or online brand that actually grows and earns something – I’ve been there. This newsletter is where I share what’s really working (and what’s not) as I build multiple brands in public.
Hope you’ll join me.
Copyright © 2025 Shawn Gossman.