S.E.O.
S.E.O.
Search Engine Optimization.
SEO is a marketing strategy where you manipulate your content using keyword research, placement, off-page tactics, and technical tinkering in order to get your website and content to rank better on search engines.
Most are optimizing for Google, too. If you can do good on Google, you’ll do good everywhere else.
Listen, SEO algorithms and ranking factors constantly change.
You can pay attention to changes and make changes with your strategy all you want. It’s a gamble. It might work. I might not work.
OR…
You can just create the best content possible and know you’ll do good. Create content that is packed with value. Audit every sentence you make. Solve the needs and wants of the folks you’re creating for. No matter what Google changes, they will never change the factor of creating the best content possible. You do that and you’ll always do well on search engines.