Sign up for my free newsletter to learn about outdoor recreation content and marketing!
The Shawn Gossman Blog
Welcome to the Shawn Gossman Blog!
I post new articles weekly articles about content creation, SEO, social media strategy, and digital marketing for outdoor recreation-based brands, businesses, and influencers. If there is a topic I should cover, or you’d like to become a guest contributor, contact me today!
Newsletter Growth Strategy: From 60 to 1,060 Subscribers
Newsletter Growth Strategy: From 60 to 1,060 SubscribersDo you have a newsletter growth strategy for your mailing list? If not, you should have one. If you do have one, the tips below might help you strengthen your current strategy. Whatever the case, I wanted to...
10 Types of Transactional Social Content to Use in 2023
10 Types of Transactional Social Content to Use in 2023Are you using transactional social content? Transactional is social content that converts viewers into buyers of your products and services. Social media is a great source for selling your products and services....
How to Make Money with a Hiking Vlog?
How to Make Money with a Hiking Vlog?Can you make money with a hiking vlog? Have you considered starting a hiking vlog but are unsure of the ways to make money with it? Do you know there are certain ways you can't make money without violating regulations? Earning a...
7 Critical Digital Marketing Strategies to Focus on in 2023
7 Critical Digital Marketing Strategies to Focus on in 20232023 is a year of marketing evolution. Aside from starting to master your knowledge of AI, there are some critical digital marketing strategies that you should be focusing on this year. These strategies will...
How to Tell a Great Story
How to Tell a Great StoryDo you know how to tell a great story? We all have stories. I have a story about my life. You have a story about your life. My story seems simple enough for me, but it could be inspiring to you if you’re going through the things I went...
Social Media is Rented Space
Social Media is Rented SpaceSocial media is rented space. Many of the outdoor brands I've worked with are social influencers. I started as a social influencer with my hiking brand. And there's nothing wrong with that. Social media is a great way to grow your brand and...
How to Start an Ambassador Program for an Outdoor Business
How to Start an Ambassador Program for an Outdoor eCommerce BusinessDo you want to know how to start an ambassador program for your e-commerce business? If you have an outdoor e-commerce business struggling to generate sales, it might be because you lack a community....
How to Prevent Pogo-sticking for SEO
How to Prevent Pogo-sticking for SEOIt's important to prevent pogo-sticking for SEO reasons. To sum it up, pogo-sticking is when a user searches for a term on Google (or another search engine), goes to a website listed on the results page, and then quickly presses...
5 Online Cycling Businesses to Start Today
5 Online Cycling Businesses to Start TodayOnline cycling businesses are a wonderful way to start earning money with your love of cycling. If you enjoy cycling and want to start a business around it on the internet, you have quite a few options. You can run these...
A Slight Pivot
A Slight Pivot Howdy folks, Shawn Gossman here for a quick blog post! I’m doing a slight pivot on this blog. I’ll still post about content creation, copywriting, SEO, social media, and digital marketing topics. But I’ll adjust my focus to help brands, businesses,...
How do you feel about Google Analytics 4 (GA4)?
How do you feel about Google Analytics 4 (GA4)?I’d love to know how you feel about Google Analytics 4 (GA4) versus the Google Analytics we’re all used to. Feel free to comment on why you chose your vote. I’d love to see what other people think about this!About the...
How to Create an Easy Social Media Marketing Strategy for Free
How to Create an Easy Social Media Marketing Strategy for FreeDo you want to know how to create an easy social media marketing strategy for free? You should be asking me what kind of question that is – of course, you want a free and easy strategy. But you probably...