Social Media is Rented Space Social media is rented space. Many of the outdoor brands I’ve worked with are social influencers. I started as a social influencer with my hiking brand. And there’s nothing wrong with that. Social media is a great way to grow...
How to Start an Ambassador Program for an Outdoor eCommerce Business Do you want to know how to start an ambassador program for your e-commerce business? If you have an outdoor e-commerce business struggling to generate sales, it might be because you lack a community....
How to Prevent Pogo-sticking for SEO It’s important to prevent pogo-sticking for SEO reasons. To sum it up, pogo-sticking is when a user searches for a term on Google (or another search engine), goes to a website listed on the results page, and then quickly...
5 Online Cycling Businesses to Start Today Online cycling businesses are a wonderful way to start earning money with your love of cycling. If you enjoy cycling and want to start a business around it on the internet, you have quite a few options. You can run these...
A Slight Pivot Howdy folks, Shawn Gossman here for a quick blog post! I’m doing a slight pivot on this blog. I’ll still post about content creation, copywriting, SEO, social media, and digital marketing topics. But I’ll adjust my focus to help brands, businesses,...
